What we delivered
- B2B Literature
- B2C Literature
As lead agency for Duraflex we undertake a broad range of projects, including identity, sales literature, websites, direct mail, advertising, electronic presentations and graphics.
Asked to work on the launch of a new product, we developed the brand, propositions (consumer & business) and marketing collateral. We designed literature to sell the product to Duraflex’s customers and also customisable sales support brochures and websites to promote the product to the consumer.
Installer interest was exceptional with the initial target of 11,000 window sales easily achieved.
“This was an important product launch for us, which Lines handled expertly. They helped us define key messages for the product and present them succinctly to our target market. The launch was a great success.”
Ray McGrady Marketing Director