Beyond Design.
Hope for Tomorrow is a charity that provides mobile cancer care units to the NHS to allow cancer patients more flexibility with how and where they receive their treatments.
The charity's previous website had evolved over a number of years, with multiple layers built on the back of previous iterations and the cracks were starting to show. A myriad of technical problems as well as usability and design issues meant it was high time for a fresh look.
Head of Acquisition and Engagement
It was important to maintain the core functionality of the old website, as well as improve how Hope for Tomorrow's brand identity was represented throughout the new one.
Donations are vital to a charity like Hope for Tomorrow so we worked hard to drive traffic to events and donations pages, focussing on the site’s navigation and UX to get potential donors to the right place.
Missing from the old site was the human factor - both the significant impact the charity's service has on cancer patients and the benefits to NHS staff in being able to deliver a better patient experience. Hope for Tomorrow had a huge backlog of testimonials and stories that were hidden away. We've ensured these stories are incorporated throughout the site through impactful quotes, with patient experiences and NHS staff stories shedding light on the signficant benefits Hope for Tomorrow provides.
Hope For Tomorrow's new website has been incredibly well received. Page-speed insight testing shows a marked improvement in performance and accessibility over the previous site. With the charity's staff having told us how much easier it is to manage content compared to their old website.
The site was delivered within a tight timeframe to fit with a key summer programme for the charity. But care was made to ensure a robust solution has been delivered, one that Hope for Tomorrow can build upon going forwards while retaining the design and structure we’ve crafted for them.
Head of Acquisition and Engagement
