A website helping transform lives

The challenge.

To deliver a new website to maximise funding and donations.

Money raised, building built.. the charity now needed to promote donations and funding activity, and ensure usage of the facilities was maximised.

Designed to cater for the needs of children and adults with disabilities, The Chamwell Centre is the result of a dedicated group of trustees, who formed a charity, launched an appeal and raised £5.1 million to build a unique resource for the people of Gloucestershire.

As the agency selected to partner the centre into the next chapter of their story, there was a responsibility to ensure budget was used well and to guide them seamlessly through the whole process.

Our solution.

A positive user experience, with a strong people focussed approach.

Our approach to the project was deeply focused on people and experience and becoming advocates for the various audiences - parents, carers, children with physical or cognitive disabilities, investors, trustees and the staff themselves.

We gained understanding by a series of detailed stakeholder interviews at the start of the project. These informed our thinking, the site structure, the design and the overall website experience, enhanced by our new photography, all of which captures the inclusivity and empathy the facility offers.

The results.

A new website to take the Centre into an exciting new phase.

The site is representative of this incredible facility; providing the additional functionality, intuitive UX, better fund raising systems and CRM integration needed to help ensure the success of the next phase of this unique Centre.

The incorporation of an online facilities booking function has helped free up administration time, whilst also cutting ‘no shows’ and associated lost revenue.

"We are very grateful for the way the Lines team guided us through the various stages of preparation, building it up page by page and section by section, installing all the essential functions and making the whole thing work as a complex source of information, advertising platform and fundraising tool."

Dr Marie Owen

Chair of Trustees