Celebrating the past, to promote the future

The challenge.

With a huge ongoing regeneration programme underway, Gloucester needed a bit of self promotion.

It boasts a fantastic history which really does play a part in its future… and there’s far more to Gloucester than the Cathedral. 

An innovative vehicle was needed to promote the City and showcase the ‘Gloucester 12’ – the leading historic locations around the city.

Our solution.

A fresh perspective, through the camera lens.

Our iconic photography and contemporary design captured the beauty of these locations, to deliver a ‘flagship’ marketing tool for the city, as 12 postcards, a presentation pack and a 36 page booklet.

The results.

An iconic piece to promote the city to visitors and investors alike.

The book and postcard pack were sold in tourist outlets and given to delegates at inward investment events across the city, both by Marketing Gloucester and the Gloucester Heritage Urban Regeneration Council, as the City continues to enjoy an exciting period of investment and redevelopment.

"Lines fully answered the brief to deliver high quality items of literature. We were particularly impressed with the stunning photography and innovative, contemporary design on this project."

Chris Oldershaw

Chief Executive