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The content management tool for large or scaling networks of websites.

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How Edition works

Edition gives SEO agencies and marketing teams a centralized place to manage content, with tools to automate the rewriting and publishing of unique content variations to each website in their network.

Write

Focus your team on creating high-quality content once within a single, central hub - ready for variation and distribution to local websites.

Vary

AI and Strict Spintax modes can be configured for each local website, ensuring that content variations are unique to each dealer website or franchise location.

Publish

New content and updates to existing content are published via the Edition feed, automatically updating 100s or 1,000s of local websites in minutes.

Edition solves many common content management problems

Your Problem

It costs us too much to generate unique content for every local website in our network.

Edition

Saves you time and money by automatically rewriting and publishing unique variations of content to every website in your network.

Your Problem

It takes us too much time to manage our large website networks.

Edition

Feeds content to internally AND externally managed websites, so you don’t have to manually edit content on every website that you support.

Your Problem

Our websites perform poorly in local search results.

Edition

Delivers more great, unique, localized content that helps each website in your network to perform in local search.

Your Problem

We need to avoid duplicate content penalties from search engines.

Edition

Automatically delivers spintax rewriting and AI prompts bespoke to each location to ensure content is localized and unique to every website.

Your Problem

New add ons often slow our websites down.

Edition

Has no impact on page load speed because it creates native posts, as though your team had done all the work manually.

Your Problem

We are yet to find a reliable AI tool that can drive our content strategy forwards.

Edition

Rewrites your human-written content in a tone of voice (and other prompt variables) unique to each location. (Edition does not use AI to create content.)

Your Problem

We struggle to differentiate ourselves.

Edition

Helps build loyalty to your brand. Whether you're an SEO agency or an internal team providing marketing support for dealers or franchisees, you will be lightyears ahead of your competition.

Your Problem

Our dealers aren’t great at marketing, promotion or generating sales.

Edition

Extends your marketing reach to include your dealers’ websites, by enabling you to deploy your promotional and conversion tools directly to them.

Your Problem

Our brand is poorly reflected across our dealer websites.

Edition

Gives you control and removes compromises over how your products or services are presented on dealer websites, alongside their own branding.

Your Problem

We need flexibility in how we manage the themes across the websites in our network.

Edition

Supports fixed themes (common for franchise networks) and customised themes (often used across dealer networks). Your theme, your way.

“We needed a partner to help us grow from 175 sites, without needing to constantly hire new resources, Edition was the perfect tool and Lines the perfect partner.”

- President, Digital Services, US

43%

Increase in leads generated for dealers.

What you'll get.

Benefit from constant development.

Edition is developed to specifically support the needs of SEO agencies and manufacturer / franchise marketing teams responsible for large or scaling networks of local websites.

Through working directly and collaboratively with our customers we continually learn, refine and test Edition - to ensure meaningful, measurable results.

Big network capabilities.

There is no limit to the number of websites you can use Edition with. SEO agencies, website controllers and marketing teams have used versions of Edition since 2012 to seamlessly publish content everyday to 100s of local websites.

Proven ROI.

Edition has a track record of delivering measurable growth for our customers. Their local websites perform better and resources reallocated, to help drive sales and gain further competitive advantage.

How EDITION Works

Learn how Edition effectively manages your content.

Read more

Revolutionize how you manage content across your website network.

Book a free no-obligation call with our team now. Leave your details below and a member of our team will be in touch.

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