How it works.
Edition delivers and controls consistent brand, product, service, offers and sales communication across dealer and franchise large or scaling website networks.
WRITE, VARY, PUBLISH - EDITION HAS IT COVERED.
Write.
You generate high-quality human-written content that you know will perform. Then decide how variations should be produced for each type of content in your library.
- Strict / Spintax: You manage the synonyms and phrases that Edition can use to create unique variations of content - great for fine control of brand, product or technical content.
- AI: Let Edition get creative for you, writing unique content variations - perfect for blog and lifestyle content.
- Verbatim: When you don't want content changed at all, Edition will publish your content verbatim - ideal for terms & conditions.
Your central team - in control of the content across your website network.
Vary.
When using the AI functionality you can fine-tune the tone of voice, temperature (creativity), accent and other prompt variables individually, for every website in your network.
Edition then uses each website’s settings to produce fresh and unique variations of your original content bespoke to them. All AI modes allow you to localize content, using short tags to insert dealer's contact and location details.
Your content - intelligently and automatically tailored to local audiences.
Publish.
New content and changes to existing content are published via Edition - using either the Edition feed or in combination with WordPress multisite infrastructure.
This means all the websites across your network are updated in minutes.
Depending upon your agreement with the website owners within your network, each can have the option to filter the content they want to receive from the Edition feed, and where it should be published within their own website structure.
Your network of websites - seamlessly updated with high quality, localized content.
Edition is available as a feed-only and a fully integrated solution.
Choose the solution that best fits with your network.
Feed Only
With the feed-only tool your central team can employ Edition regardless of the platforms used within the websites across your network.
Which means you can have Edition set up within days, ready to start publishing content without being constrained by third party software.
Big network capabilities.
Edition and WordPress MultiSite combine to let the smallest central teams design website themes for customisable dealer or locked franchise branded sites.
Which significantly extends your marketing reach and adds value to the website owners across your network. Our own design team is on hand to assist with theme customisation should you need it.
“We needed a partner to help us grow from 175 sites, without needing to constantly hire new resources, Edition was the perfect tool and Lines the perfect partner.”
- President, Digital Services, US
43%
Revolutionize how you manage content across your website network.
Book a free no-obligation call with our team now. Leave your details below and a member of our team will be in touch.